Integrated marketing communications : Sirgy, M. Joseph. Don E. Schultz. astrategic approach /
By: Sirgy, M. Joseph.
Contributor(s): Schultz, Don E.
Material type:
BookPublisher: New Delhi : Cengage Learning, c2001Description: xvii, 218 p. : ill. ; 24 cm.ISBN: 978813131506547.Subject(s): Communication in marketingDDC classification: 658.802
| Item type | Current location | Call number | Status | Date due | Barcode |
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Books
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Eastern University Library General Stacks | 658.802 SII 2011 (Browse shelf) | Not For Loan | 15465 | |
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Books
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Eastern University Library General Stacks | 658.802 SII 2011 (Browse shelf) | Available | 15466 |
Includes index.
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